fCGO™️ Engagement Proposal · CGC+Partners
Propuesta de Colaboración Estratégica · Preparada para: Luis Eduardo Shoeleter
fCGO™️ Engagement

Fractional
Chief Growth
Officer

No solo gestionamos tu marketing.
Nos convertimos en el socio estratégico
responsable de tu crecimiento.

Programa
90 Días
Inicio
May 1, 2025
Inversión Total
$3,600
Mes 1 con descuento
$600
CGC+Partners · CGC Digital
Better Strategy. Bolder Future.™️ · Less Leaks. More Growth.™️
Powered by the ORO™️ Methodology
Confidential · April 2025
El Contexto · Luis Eduardo Shoeleter

Launching right
from day one

Starting from zero is the highest-leverage moment in a business's life. The decisions made in the first 90 days define the trajectory of the next 3 years. This engagement is designed specifically for that window.

The founder's challenge at launch
Everything feels urgent.
Nothing feels clear.
No revenues yet. No validated positioning. No system to attract clients. And a hundred decisions competing for attention — without a strategic partner to help you prioritize, filter, and move with precision.
What this engagement does instead
Build the growth engine before you need it
We don't wait for problems to appear. We architect the strategy, positioning, and acquisition system from the ground up — so your first clients come through a system, not chance.
La Propuesta

What is an
fCGO™️?

"A Fractional Chief Growth Officer is not a consultant who delivers a deck. It's a working executive who sits at the table, sets the direction, makes decisions, and is accountable for results — at a fraction of the cost."
CGC+Partners designs the strategy and holds the executive vision. CGC Digital executes the digital infrastructure and campaigns. Together, they operate as your integrated growth department.
Strategic Layer
CGC+Partners · fCGO™️ Role
  • Strategic direction & growth roadmap
  • Weekly owner-level coaching sessions
  • Positioning & competitive differentiation
  • Decision-making accountability
  • Revenue model optimization
  • Team alignment & leadership support
Execution Layer
CGC Digital · Operational Role
  • Creative & content direction
  • Paid media & campaign management
  • Marketing vendor management
  • Operational & tactical execution
  • Digital infrastructure implementation
  • Performance tracking & reporting
Alcance del Programa

Six pillars of the
90-Day Engagement

Everything included in this engagement is designed to operate as one integrated system, not a list of disconnected deliverables.

01
Strategic Direction
Clear growth plan, prioritized initiatives, and a defined direction for the next 12 months — built in Week 1.
02
Owner Coaching
Weekly 1:1 sessions focused on decision-making, mindset, accountability, and leadership. The CEO works on the business, not just in it.
03
Revenue Architecture
Define pricing strategy, service packaging, and offer structure from scratch. Build the revenue model before the first client conversation.
04
Creative & Content
Brand narrative, content direction, and communication strategy aligned with the growth objectives and target audience.
05
Paid Media & Campaigns
Campaign strategy, vendor selection, budget allocation, and performance oversight. We manage the managers.
06
Monthly Results Review
Monthly executive report with KPIs, wins, adjustments, and the forward agenda. Data-driven, decision-ready.
Owner Coaching — Included
The rarest element in any growth engagement
Most agencies ignore the owner. We start there. Because no strategy survives a leadership bottleneck. Our coaching sessions are structured to help you operate as a CEO — making fewer decisions, better.
Weekly 1:1 SessionsStrategic decisions, accountability, and priority review with the fCGO™️.
Business ClarityDefine what the business is, what it isn't, and what growth actually looks like for you.
Decision FrameworksBuild the mental models and processes to make faster, higher-quality decisions.
Leadership AlignmentAlign team behavior, communication, and culture with the growth direction.
Plan de Ejecución

90-Day Roadmap
Starting May 1

Three focused months. Each phase builds on the last. No wasted momentum.

MAY
May 1 – 31
Month 1 · Identificamos
Diagnosis, Foundation & First Wins
  • Full business audit — revenue, positioning, operations
  • Business model definition — offer, pricing, positioning
  • Growth roadmap: 90-day launch plan + 12-month vision
  • First owner coaching session — founder to CEO mindset
  • Ideal Client Profile (ICP) and first acquisition strategy
JUN
Jun 1 – 30
Month 2 · Implementamos
Systems, Campaigns & Revenue Infrastructure
  • Campaign strategy & paid media execution
  • Content direction and brand narrative alignment
  • Revenue model optimization — pricing, packaging, offers
  • Weekly coaching: decision-making & team alignment
  • Mid-point performance review + adjustments
JUL
Jul 1 – 31
Month 3 · Operamos & Mejoramos
Scale, Retain & Define the Next Chapter
  • Full KPI report: pipeline built, clients acquired, positioning validated
  • Optimization of campaigns and content based on real data
  • Growth system documented and operationally self-sustaining
  • Final coaching session: leadership & next-phase decision
  • Proposal for continuation or full fCGO™️ retainer
Inversión del Programa
90-Day fCGO™️
Launch Engagement
Three months to prove the value. No long-term lock-in required.
Mes 1 · Mayo
$600
$1,500 regular
⬇ $900 savings — First Month Discount
Mes 2 · Junio
$1,500
/ month · standard rate
Mes 3 · Julio
$1,500
/ month · standard rate
Total 90 Días
$3,600
vs. $4,500 without discount
You save $900
Program duration90 days · May 1 – July 31, 2025
Monthly rate (standard)$1,500 / month
Month 1 investment$600 (save $900)
Total 90-day investment$3,600 total
What's includedStrategy · Coaching · Execution · Reporting
After 90 daysOption to continue at agreed retainer rate
🛡
90-Day Commitment. Zero Long-Term Lock-In.
This is a launch engagement by design. We believe results should earn the relationship. After 90 days, you decide if and how to continue — based on what the numbers show, not a contract clause.
El Resultado

What changes in
90 days

Before the Engagement
Where Luis Eduardo starts on May 1
  • Zero revenues — business launching from scratch
  • No positioning, no offer structure, no validated ICP
  • No acquisition system or marketing infrastructure
  • Founder making every decision alone, under pressure
  • No pipeline, no brand presence, no referral base yet
  • High risk of starting without a strategic foundation
After 90 Days
What the fCGO™️ engagement delivers
  • A validated business model with clear positioning and offer
  • First clients acquired through a repeatable system
  • Revenue architecture: pricing, packaging, and upsell structure
  • Active pipeline with measurable acquisition infrastructure
  • Founder operating as CEO — strategic, not reactive
  • A launch built to scale — not just to survive the first 90 days
"You manage your practice.
We grow your business."
CGC+Partners · fCGO™️ Engagement · Powered by the ORO™️ Methodology
Próximo Paso

Ready to start
May 1?

The first-month discount of $900 is available for engagements that confirm before April 30. One conversation to align on scope. Then we begin.

🚀  Program Start: May 1, 2025  ·  Month 1: $600
Start 90-Day fCGO™
First payment discount code aplicado vía Stripe · SBROSSPECIAL.
Prepared for Luis Eduardo Shoeleter · Valid through April 30, 2025 · CGC+Partners
CGC+Partners · CGC Digital
Better Strategy. Bolder Future.™️ · Less Leaks. More Growth.™️
fCGO™️ Launch Engagement · Luis Eduardo Shoeleter
Powered by the ORO™️ Methodology · Confidential · April 2025